At the very least, they need to take basic steps, such as frequent password changes IT staff have long urged. While the sites insist they constantly update security, users need to take better care of their accounts and make them less vulnerable to hackers.īusinesses must protect their social media accounts as closely as their financial ones. Hacked social media accounts are so common that Facebook, Twitter, LinkedIn, and just about every social networking site actually have long had SOPs for this.